MARKETING X BETTINA MAUL
mastery in marketing
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Do you have a big new idea ready for launch ?
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​Do you want to expand an existing company?
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​Do you want to pivot your strategy direction?
we love potential.
Show us yours. We know how daunting it can be to begin a new business venture. Having a good idea is a good start, but expertise is the game changer. Let us support you on the next steps as you grow towards your goals with strategic marketing. The right people make the right steps. The right team takes the steps together.
It takes decades to truly master the science of strategy. Utilize our expertise to bring your product, service, brand or idea to market with strategic impact. We’ve spent over 25 years perfecting our craft in the corporate world of international brands as well as small, local business. Now we’re ready to work on yours, no matter the size.
"I have over 25 years of marketing experience working with international brands."
Getting your ducks in a row can be fun, with our collaborative process
and proven approach.
6 steps to success
Our bespoke service is tailored to fit your strategy and brand marketing needs with your priorities in mind. Each case arrives at our office in a different stage of development. We can work with any stage in any sector as long as there is potential for growth and performance. We work with your goals from the beginning steps of market research and strategic analysis to the creative process of brand development. We use classic and modern tools to determine the path of execution.
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don't just show up.
Perform. You know deep down that your company could be performing better than it is. It takes courage to see your own blind spots. Maybe you’re wasting energy on consultants who eat up resources and slow your process. Maybe you didn’t pivot when you could have in a changing world. It’s not too late. Let us shine light on your company’s hidden potential. See what happens when somebody truly listens to your goals and applies detailed executional knowledge to the challenges ahead.
3 brand success factors
relevant
Does your brand solve a pain point for your customer?
unique
Does it solve this in a unique way in a competitive market?
memorable
Does it drive attention into repeated action and engagement?
our big 3
When we analyze a new brand for a potential collaboration in strategic marketing, this is what we're looking for: We're looking for opportunities to expand your relevance, uniqueness or memorability. When your customer remembers your brand, they come back to it, they identify with it, they connect, they tell their friends and all that engagement equates to repeat conversions and overall performance.
"Ask yourself if your brand solves a relevant pain point in society. If not, it may be time to pivot."
about
Bettina has over 25 years experience within international and boutique brands alike. Her background in advertising, e-commerce and brand marketing has contributed to the success of multinational corporations and innovative new ventures. Her approach to brand campaign execution is based on her proven strategies, research techniques and decisive instincts. Her experience in strategic brand development is adaptable to dynamic global markets, where her methodologies create long term valuable change and strengthen brand identities.
